Reduce your CRM expense
Introduction Today’s customer relationship management (CRM) systems are more feature-rich, complex and, well… more expensive than ever. CRM systems are among the largest and most complex purchases that small…
A CRM strategy to improve sales
Introduction In our previous paper, we addressed a simple CRM performance strategy that fits small businesses that don’t have expert analytical resources available. In this article, we address sales and…
CRM service with mobile.
Introduction Previously, we addressed a CRM performance strategy designed to improve the sales funnel performance with CRM and mobile apps. In this article, we discuss developing field service improvement…
Buidling a CRM business case
Building a CRM business case There are many elements of a customer strategy, I have focused on the following four that best pertain to CRM systems: Why consider…